MCKENZIE BRIDGE, Oregon (STPNS) -- LEABURG: The newly formed McKenzie River Tourism Committee held its first meeting on March 30th at Ike’s Pizza in Leaburg. The group is focused on developing a long-term strategy for promoting the region as a more robust travel destination.
Joining forces with the Lane County Department of Community & Economic Development and Travel Lane County, the committee will focus on a variety of strategies including those outlined in an extensive Visitor Readiness Report conducted in the region last year by Total Destination Management. Over the next nine months, action items will include: Positioning & Branding; Attractions & Experiences; Marketing; and Visitor Services, Streetscapes & Signage.
Renewed interest in tourism has spurred a membership drive by the McKenzie River Chamber of Commerce. Businesses interested in joining the group are invited to attend a “Recharge” meeting at Ike’s scheduled for Thursday, April 15th, at 5:30 p.m. New members are also being sought for the Chamber’s board of directors.
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